Brand

Township brand and logo

The Township of Langley’s brand and corporate identity provides credibility and instant recognition of corporate communication materials including the consistent application of a logo that is used for Township-related business only.

The Township logo shall not be used by any other non-Township organization without prior written consent being provided by the Township Communications Department in response to a formal written request. The Township logo is seldom approved for use by product or service suppliers to the Township so the Township may remain neutral and avoid the potential optic of preferential treatment to a supplier or a potential conflict of interest.

For grants and other official needs, the Township may authorize some organizations to use a statement or the corporate logo to identify the Township’s involvement, sponsorship, or grant provisions for non-Township programs, events or initiatives.

When the Township of Langley provides a grant to an organization, there is a requirement for an ‘acknowledgement of appreciation’ for the Township’s support. Review the information below and select the acknowledgement of appreciation that works best for your promotional tools / materials and placement locations.

Heraldic signature

The Heraldic signature (or coat of arms) or has been given a special place of honour within the corporation. It is applied to communication materials used only by the Mayor and Council for materials of an official nature that have a ceremonial purpose. The heraldic signature, therefore, is never provided to external organizations.

Acknowledgement of appreciation for a grant – placement locations

If approved for use by a non-Township organization, placement of the acknowledgement of appreciation (in text or logo format) must follow the established guidelines below and should include the following in this order of preference, subject to the availability of these tools and materials in your organization.

• Website - place it on the primary information web page the grant supports. If uncertain, place it on your website homepage. Placement near or in your footer area is standard, however we encourage and appreciate placement higher up your web page.
• Promotional materials and event signs - placement near or in your footer area is standard, however we encourage and appreciate placement higher up your materials.
• Social media posts – include a short acknowledgement of appreciation and feel free to tag us also.
• Other tools and materials – inclusion on other tools and materials is not required but appreciated.

Text-based acknowledgement of appreciation for a grant

Based on each tool / material and your placement location for the acknowledgement, text may be your most viable option over a logo image. In this instance, use this text statement below and implement it following the placement location information above. Font size should be 12 point or larger, be clearly legible, and not included with other text.

• Supported by a grant from the Township of Langley.

Logo-based acknowledgement of appreciation for a grant

If you require the corporate logo for an approved use, it may be requested from a variety of available formats to meet your specific needs. A horizontal and vertical version of the Township logo are available with the horizontal version being the preferred-use option for acknowledgement whenever possible.

In this instance, you must also use part of the text-based acknowledgement of appreciation with the logo. Combining the text with the logo clearly indicates the reason why the Township logo appears on your tools / materials (grant provision). Use one of these two options below:

• Supported by a grant from the [insert logo image here]
• Supported by a grant from the
  [insert logo image here]

To obtain permission and password access to the Township’s electronic corporate logo files, contact achang@tol.ca or pchevrier@tol.ca.

Mayor and Council Event Invitation

Upon receiving a grant, it is customary to invite the Township of Langley Mayor and Council (mayorcouncil@tol.ca) to the event the grant is supporting, which includes ribbon-cuttings, festivals, conventions, parades, and similar large public events.

Notes

1. Do not download a logo from our website or other websites such as Google images as this is not permitted and the logo may be incorrect, low quality, or an incorrect version.
2. Unauthorized use of the Township’s logos is not permitted and subject to trademark and copyright infringement laws.